Are Creativity & The Arts Overlooked In the Business World?

Over 300,000 people graduate from UK Universities each year, and the number of people going into higher education in England is at an all time high. One reason for this is more and more people recognise that a degree is the best investments an individual can make into their future and a rewarding career. However, this inevitably means that competition is fierce, and standing out from other graduates when searching for gainful employment is more important than ever. Yet often in the corporate world, creative capabilities are misunderstood, under valued and even discouraged in the recruitment process. So why is this?